House Of Za
House Of Za
The assignment is to design a packaging layout for a baking mix. This design is to be put on a cylinder the size of an 18 oz Quaker Oats package. This is a two spot color application, with the parent company name, address, and phone provided. Designer's choice on the what the product is as long as it was some type of baking mix. Nutrition label, ingredient list, UPC Code, warning label, and weight are required to be on the package and encouraged to be recreated not just copied. A design of the parent company logo, product name, photo or illustrations and over all layout it to be created by designer.
Pizza, pizza, pizza…House Of Za is a pizza crust company. Looing to market their make at home dough in a fun and relatable way. The graphics of the pizza slice instantly lets you know that this package has something to do with pizza.
Design Process
Sketches & Doodles
I had some rough sketches in the research and brainstorming for other ideas that I had. For the three I settled on, a doughnut mix, pizza mix, Filipino treat mix.
Intermediates
I moved forward into the intermediates with the puffed dough and pizza mix. I was having trouble with the donut all around the bite mark and the roundness of the donut. I really liked the name and the dripping glaze. With the pizza I was trying to do a little nod to Game of Thrones by naming the mix House of Za and adding a crown. I came up with a border for it using pizza slices. I really liked the layout better for the pizza so I moved on with the pizza mix.
Research & Brainstorming
For research and brainstorming I first thought of baking items I like to bake. As I am half Filipino I wanted to try and design a series with some of the popular baked goods of the Philippines. For the other two products I chose a cupcake mix and a doughnut mix. I started on the internet searching just for packaging for the mixes.
Final Hand
Moving on I went with the pizza mix. I really wanted a simple cover. When I illustrated the pizza slice I imagined the slice in a triangle shaped box for a single slice of pizza. I refined the layout even more from the intermediate stage and went with the full border for the top of the cylinder. I really like the nice clean lines of it.
Color Studies
When you think of pizza there are not a lot of colors that seem like it would work with an illustration of a piece of pizza. Red and brown is what I ultimately went with as I liked how the over print made the red really rich. I did like the red and green using the white of the paper as a third color. Still went with the red and brown the over print on the red and green wasn't very pleasing.
